The art and science behind establishing a personal brand is a tricky one. To be truly authentic, distinct and focused on creating value for your audience is a delicate balancing act.
Our CEO & Founder Marilyn Zakhour explores the topic further in a recent feature in the Financial Times. She shares her approach to personal branding as an entrepreneur and how her journey pursing her Executive MBA at INSEAD shaped her perspective.
In this piece, Marilyn is featured alongside Nirmalya Kumar, a fellow of INSEAD's Emerging Markets Institute and David Dubois, Associate Professor of marketing at INSEAD.
For more insights on personal branding, read the full article here: https://www.ft.com/partnercontent/insead/personal-branding-be-yourself-and-embrace-change.html
